- theory of consumer behavior
- теория поведения потребителя
Англо-русский словарь по экономике и финансам. — М.: Экономическая школа. А.В. Аникин, И.М. Оседчая, Б.Г. Федоров. 1993.
theory of consumer behavior
Смотреть что такое "theory of consumer behavior" в других словарях:
Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… … Wikipedia
Consumer adoption of technological innovations — is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product,… … Wikipedia
Theory of reasoned action — The theory of reasoned action (TRA), developed by Martin Fishbein and [http://www.people.umass.edu/aizen/ Icek Ajzen] (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and… … Wikipedia
Consumer choice — Economics … Wikipedia
Consumer capitalism — Anti consumerism Ideas and theory Spectacle · Culture jamming · Corporate crime · Media bias · Buy Nothing Day · Alternative culture · Simple living · … Wikipedia
Consumer economics — is a branch of economics. It is a broad field, principally concerned with microeconomic analysis behavior in units of consumers, families, or individuals (in contrast to traditional economics, which primarily government or business units). It… … Wikipedia
Theory of religious economy — The theory of religious economy is the application of rational choice theory as a theory of religion. The Theory of Religious Economy argues that the economic model of supply and demand has a significant role in the development and success of… … Wikipedia
Theory of the firm — The theory of the firm consists of a number of economic theories that describe the nature of the firm, company, or corporation, including its existence, behavior, structure, and relationship to the market.[1] Contents 1 Overview 2 Background … Wikipedia
Terror management theory — (TMT) is a developing area of study within the academic study of psychology. It looks at what researchers claim to be the implicit emotional reactions of people when confronted with the psychological terror of knowing we will eventually die (it… … Wikipedia
Situational theory of publics — The situational theory of publics defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. Brief Explanation of the Theory The… … Wikipedia
Expectancy-value theory — Introduction Expectancy value theory was originally created in order to explain and predict individual s attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein, the theory states that attitudes are developed and … Wikipedia
